We support the day-to-day business requirements of your (local) partners and end users, reducing expenses and growing your revenues for a profitable and sustainable local or regional business. We help our customers to improve regional sales performance, support local operational requirements and manage all stages of the customer or partner life cycle. Please find specific services we could provide:
An overview
MARKETING AND GROWTH MANAGEMENTStrategy & Planning | Marketing Analysis, Opportunity Identification, Brand & Positioning, Buyer Insight, Go-to-Market Planning
Portfolio Management | Offer Development, Value Proposition Development, Pricing, Life Cycle Management, Influencer Relations
Engagement & Advocacy | Client Experience Management, Executive Programs, Account Based Marketing (ABM), Reference Management, Client Satisfaction & Loyalty
Content & Communications | Brand Development and Communications, Thought Leadership, Content Management, Demand Generation & Lead Management.
Marketing Operations | Develop and manage the marketing organisation, budget, teams, processes, technology, tools, and data to maximise efficiency, effectiveness, and contribution to your business.
Sales & Field Enablement | Strengthen and support the ability of sales, service delivery, executive leadership, subject matter experts, and other client- and field-facing teams to identify and develop opportunities, demonstrate expertise and leadership, accelerate the sales cycle, and ensure customer value and success, using data, content and tools, education and training, special programs, and hands-on help
BUSINESS DEVELOPMENTIdentify & Screen | Business Ignition will identify, screen and select target companies for a series of client meetings to be held over an intensive business development tour. The main objective of the tour is to provide an overview of the potential opportunities existing in the market, to establish first contact with potential partners or customers and to provide justification for greater investment in the market. In some cases, entering through local partners and agents is preferable to setting up a local entity. We can help with identifying and screening appropriate local partners, or act as liaison officer to build and tighten these new relationships
Partners & Alliances | Develop and support programs and initiatives to market and sell to, sell with, and sell through business partners and alliances. Manage and refine essential messaging, content, tools, and activities to drive collaborative innovation, business development, and customer relationship management. Once a critical mass in business is reached and your company might decide to set up your own entity in the region. We can then assure a smooth hand-over and transition.